Creating Dellia's new product catalogue was an intricate project that required a blend of creativity, technology, and a keen eye for branding consistency. My goal was to produce a catalogue that not only showcased Dellia's product range but also embodied the essence of the brand.

From the outset, maintaining Dellia's established branding was paramount. I meticulously applied the existing branding guidelines to ensure uniformity across all pages. This included the use of the brand’s color palette, typography, logo placement, and overall design aesthetic, which seamlessly tied the catalogue to Dellia’s identity.

To bring this project to life, I leveraged a combination of traditional design tools (mainly Adobe Photoshop, InDesign, and Midjourney.

The development process was collaborative and iterative. Key steps included:

Initial Briefing: Understanding Dellia's vision and requirements for the catalogue.
Concept Development: Creating initial design concepts and layouts, incorporating brand elements.
Feedback Loop: Engaging in regular reviews with the Dellia team, incorporating their feedback to refine the designs.
Finalization: Making final edits and enhancements, ensuring all elements aligned with the brand and met the highest quality standards.

Outcome:
The final product catalogue was a visually cohesive and engaging piece that effectively showcased Dellia’s products. It not only served as a practical tool for customers but also reinforced the brand’s image and values.

Conclusion:
This project highlighted the synergy between traditional design techniques and modern AI capabilities, demonstrating how technology can enhance creative processes. By adhering to Dellia's branding guidelines and utilizing advanced tools, I delivered a product catalogue that truly represents the brand and appeals to its audience.