This is probably just me. But then again, most shifts start with one person noticing the itch. Until a couple of weeks ago, my social...

When a brand’s visual identity feels random or misplaced, it raises doubts about the quality and care behind the product itself.

As a freelancer, I've seen countless clients treat branding like a one-time fix. Sadly, it doesn't work.

We all love a client who walks in with a clear vision. It shows they're invested, they have ideas! But here's the rub: a pre-defined idea ca