Scope of the Project
Smoove is on a mission to revolutionize recruitment marketing by making hiring human again—fast, fun, and effective. I was brought in to craft a bold brand strategy and visual identity that would reflect their playful spirit and disrupt the dry, traditional HR industry.

Challenges
We had to break through a saturated and highly competitive market while speaking to both employers and talent. The main challenge? Creating a brand that could shake up old habits without alienating serious business clients. Oh—and make it purple, punchy, and unmistakably Smoove.

Result
From a disruptive tone of voice and standout social media visuals to infographics that made labor market stats actually fun to read, the final brand book and pitch deck turned Smoove into a magnetic force for modern talent. They’re no longer just hiring—they’re head-turning.